A report from the U.S. says that black dogs spend longer in shelters before being adopted. Apparently the same is true for black cats. One theory is that it is harder to see a black animal's face and that is how adopters usually make their first connection with a new pet.
Shelters have responded by trying to do a better job of "marketing" black animals so adopters will notice them more. They've improved lighting, put colourful collars on them, and given them unique toys. They've even reduced adoption fees and held special adoption events for black dogs.
